Privacy Policy

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide when using our Service, including:

• Business Information: Company name, ABN/ACN, business address, and industry type (apparel retail)
• Account Information: Name, email address, phone number, and password
• Billing Information: Payment details and billing address
• Inventory Data: Product catalogs, SKUs, pricing, sizing information, and stock levels
• Customer Data: Your customers' shopping preferences, chat interactions, purchase history, and browsing behavior on your store
• Communications: Support requests, feedback, and survey responses

1.2 Automatically Collected Information

When you or your customers interact with our Service, we automatically collect:

• Usage Data: Interactions with the AI retail stylist, features used, and performance metrics
• Device Information: IP address, browser type, device type, operating system
• Log Data: Access times, pages viewed, and referring URLs
• Chat Data: Conversations between your customers and our AI, including styling preferences and sizing information
• Cookies and Similar Technologies: We use cookies to enhance user experience and analyze Service usage

2. How We Use Your Information

We use the collected information to:

• Provide, maintain, and improve our AI retail stylist Service
• Train and optimize our AI models to deliver personalized styling recommendations and retail styling assistance
• Process transactions and send billing information
• Provide customer support and respond to inquiries
• Analyze usage patterns and improve Service performance
• Send service updates, security alerts, and administrative messages
• Comply with legal obligations and enforce our terms

3. How We Handle Your Customers' Data

As an apparel business using Merchan, you are the data controller for your customers' personal information, and we act as your data processor. We handle end-customer data as follows:

• Styling Consultations: We process customer preferences (size, style, occasion) to provide personalized recommendations
• Purchase Intent Data: We analyze browsing and cart behavior to assist with sales
• Chat History: We retain conversation history to maintain context and improve recommendations
• Data Minimization: We only collect what is necessary to provide the retail styling function

You are responsible for ensuring you have appropriate consent from your customers to share their data with us for the purpose of providing AI retail styling assistance.

4. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Third-party vendors who help us provide the Service (hosting, analytics, payment processing)
• AI/ML Providers: We use third-party AI infrastructure providers to power our retail styling capabilities
• E-commerce Platforms: Integration partners (Shopify, WooCommerce, etc.) to sync inventory and order data
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information or your customers' personal information to third parties.

5. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Regular security assessments and penetration testing
• Access controls and authentication requirements
• Employee training on data protection
• Incident response procedures

However, no method of transmission over the Internet is 100% secure. We strive to protect your information but cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. We may retain certain information for legitimate business purposes or to comply with legal obligations. Upon account termination, we will delete or anonymize your data within 90 days, except where retention is required by law.

7. Your Rights

Under Australian privacy law and applicable data protection regulations, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal exceptions)
• Object to or restrict certain processing activities
• Data portability (receive your data in a structured format)
• Withdraw consent where processing is based on consent
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise these rights, please contact us at keith@merchan.im.

8. International Data Transfers

Your information may be transferred to and processed in countries other than Australia, including the United States, where our service providers are located. We ensure appropriate safeguards are in place to protect your information when transferred internationally, including standard contractual clauses and adequacy decisions.

9. Third-Party Integrations

Our Service integrates with third-party e-commerce platforms and tools. Your use of these integrations is subject to the privacy policies of those third parties. We recommend reviewing the privacy practices of any integrated platforms you connect to Merchan.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the Service after such changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: