Acceptable Use Policy
Last updated: February 12, 2026
This Acceptable Use Policy ("Policy") sets out the rules and guidelines for using the Merchan AI retail stylist platform ("Service") provided by HOTPUSH [Merchan] PTY LTD (ABN 67 692 818 652) ("Merchan", "we", "us", or "our"). By using our Service, you agree to comply with this Policy.
1. Permitted Uses
You may use our Service for the following legitimate business purposes:
- Providing AI-powered styling assistance and product recommendations to your customers
- Managing customer inquiries related to sizing, fit, and product selection
- Automating customer support for apparel and fashion e-commerce businesses
- Generating insights and analytics about customer preferences and shopping behavior
- Integrating with approved e-commerce platforms to enhance the shopping experience
- Training and improving AI models using data collected through legitimate business interactions
2. Prohibited Activities
You agree NOT to use the Service for any of the following prohibited activities:
2.1 Illegal Activities
- Any activity that violates applicable local, state, national, or international laws or regulations
- Fraud, money laundering, or other financial crimes
- Selling or promoting illegal products, counterfeit goods, or prohibited items
- Engaging in activities that infringe upon intellectual property rights
- Violating consumer protection laws or regulations
2.2 Harmful Activities
- Uploading, transmitting, or distributing malicious code, viruses, worms, trojans, or other harmful materials
- Attempting to gain unauthorized access to any part of the Service or related systems
- Interfering with or disrupting the integrity, security, or performance of the Service
- Launching denial-of-service attacks or similar disruptive activities
- Using the Service to send spam, unsolicited messages, or harassing communications
2.3 Data Misuse
- Harvesting, scraping, or collecting data from your customers without proper consent
- Selling or sharing customer data with third parties without authorization
- Using customer data for purposes other than providing retail styling services
- Attempting to access data belonging to other Merchan users or their customers
- Bypassing or circumventing data protection measures implemented by the Service
2.4 Service Misuse
- Reverse engineering, decompiling, or attempting to extract source code from the Service
- Reselling, sublicensing, or commercially exploiting the Service without written authorization
- Using automated scripts, bots, or scrapers to access the Service (except approved API integrations)
- Impersonating another person, business, or entity when using the Service
- Creating multiple accounts to evade restrictions or circumvent account termination
2.5 AI System Misuse
- Attempting to manipulate or "jailbreak" the AI to produce harmful or inappropriate content
- Using the AI to generate misleading, deceptive, or fraudulent product descriptions
- Prompting the AI to provide advice outside its intended scope (medical, legal, financial advice)
- Training competing AI systems using outputs from our Service without authorization
3. Content Standards
Any content you upload, transmit, or generate through the Service must:
- Be accurate and not misleading
- Not contain hate speech, discrimination, or harassment
- Not contain sexually explicit, obscene, or pornographic material
- Not promote violence, terrorism, or illegal activities
- Not infringe upon the rights of any third party
- Comply with all applicable advertising and marketing regulations
4. Customer Interaction Guidelines
When using our Service to interact with your customers, you must:
- Clearly disclose that they are interacting with an AI system
- Obtain appropriate consent before collecting personal information
- Honor opt-out and unsubscribe requests promptly
- Comply with all applicable privacy laws and regulations (GDPR, CCPA, Australian Privacy Act, etc.)
- Handle customer data requests (access, deletion) in a timely manner
5. Fair Usage
To ensure optimal service for all users, we implement fair usage limits based on your subscription plan. Excessive usage that degrades performance for other users may result in:
- Temporary rate limiting of API requests
- Throttling of message processing
- Upgrade requirements to a higher tier plan
- Account suspension in cases of extreme abuse
6. Reporting Violations
If you become aware of any violation of this Policy, please report it to us immediately at keith@merchan.im. Include as much detail as possible to help us investigate and address the issue promptly.
7. Enforcement
We reserve the right to investigate and take appropriate action against any violations of this Policy, including:
- Issuing warnings to the offending party
- Temporarily or permanently suspending access to the Service
- Terminating accounts without prior notice for serious violations
- Reporting illegal activities to relevant law enforcement authorities
- Pursuing legal action to recover damages or obtain injunctive relief
Our decision on enforcement actions is final. We are not obligated to provide prior notice before taking action against violations that pose immediate harm to our systems or users.
8. Changes to This Policy
We may update this Acceptable Use Policy from time to time to reflect changes in our Service or legal requirements. We will notify you of material changes by posting the updated Policy on this page with a revised "Last updated" date. Your continued use of the Service after such changes constitutes acceptance of the updated Policy.
9. Relationship to Terms of Service
This Acceptable Use Policy is incorporated by reference into our Terms of Service. Violations of this Policy constitute violations of the Terms of Service and may result in the remedies described therein.
10. Contact Information
If you have questions about this Acceptable Use Policy, please contact us:
HOTPUSH [Merchan] PTY LTD
ABN: 67 692 818 652
Email: keith@merchan.im
Address: LV4/3 Broadway, Ultimo, NSW 2007, Australia